The Good Apparel Cookie Policy

Effective date: 31 October 2019

We use cookies on The Good Apparel.

In this cookie policy, you can find information about the types of cookies that we use and the purposes for which the cookies are used. If you do not agree with our use of cookies, please disable your cookies as described in the section “How to disable cookies?” Please note that the full functionality of The Good Apparel may not be available without cookies.

 

1. APPLICABILITY OF COOKIE POLICY

This cookie policy (the “Cookie Policy”) applies to the cookies used on the online marketplace The Good Apparel available at https://thegoodapparel.com (“The Good Apparel”).

 

2. RESPONSIBLE ENTITY (DATA CONTROLLER)

The entity that is responsible for managing cookies on The Good Apparel is The Good Apparel LTD having a registered place of business at International House, 24 Holborn Viaduct, London, EC1A 2BN, the United Kingdom, and a business registration number 12130286 (“we”, “us”, and “our”).

 

3. WHAT IS A COOKIE?

A cookie is a small piece of data, typically consisting of letters and numbers. When you visit a website, the website may send a cookie to your browser and the browser will store cookies on your computer or mobile device. Cookies are designed to allow the recognition of your device and collection of certain information about your use of websites. Thus, over time, cookies allow websites to “remember” your actions, login details, settings, and preferences. There are several types of cookies, namely, (i) persistent cookies, which remain valid until deleted, (ii) temporary cookies that remain valid until their expiration date, and (iii) session cookies that remain valid until the moment the browser is closed. Cookies may also be (i) first-party cookies (set by the website itself) and (ii) third-party cookies (placed by third-party websites).

 

4. WHAT COOKIES DO WE USE?

We use several types of cookies on The Good Apparel, including:

  • Technical and functional (strictly necessary) cookies, which are essential to ensure the correct functioning of The Good Apparel
  • Statistics cookies that allow us to generate statistical reports about how you use The Good Apparel; and
  • Marketing cookies that allow us to create, implement, and examine our digital marketing campaigns. Such cookies allow us to reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement.

The table below provides an overview of cookies used by us, including their purposes and expiration time.

Technical and functional cookies

Cookies

Type/provider

Expiration

Purpose

__cfduid

First-party HTTP cookie

1 year

The cookie is used by the content network CloudFlare to identify trusted Web traffic.

cart_sig

First-party HTTP cookie

13 days

The cookie is used to ensure secure checkout process.

cookietest

First-party HTTP cookie

End of session

The cookie is used to determine whether you have accepted our cookie consent banner.

secure_customer_sig

First-party HTTP cookie

20 years

The cookie is used to store your credentials securely when processing your purchases on The Good Apparel.

shopify_pay_direct

First-party HTTP cookie

1 day

The cookie is used to ensure secure checkout and payment process.

storefront/page

Third-party (Shopify) pixel cookie

End of session

The cookies are used to remember the products chosen by you. They may also be used to promote you the products that you keep in your shopping cart.

storefront/session-attribution

storefront/track

Statistics cookies

Cookies

Type/provider

Expiration

Purpose

_ga

First-party HTTP cookie

2 years

The cookie is used to register your unique ID that is used to generate statistics data on how you use The Good Apparel.

_gat

First-party HTTP cookie

1 day

The cookie is used by Google Analytics to throttle request rate.

_gid

First-party HTTP cookie

1 day

The cookie is used to register your unique ID that is used to generate statistics on how you use The Good Apparel.

collect

Third-party (Google Analytics) pixel cookie

End of session

The cookie is used to send information to Google Analytics about your device and behaviour. It also helps to track you across devices and marketing channels.

Marketing cookies

Cookies

Type/Provider

Expiration

Purpose

_landing_page

First-party HTTP cookie

13 days

The cookie is used to store your navigation by registering landing pages. This allows us to present relevant products and/or measure their advertisement efficiency on other websites.

origreferrer

First-party HTTP cookie

13 days

The cookie is used to collect information about you in order to allows us to target groups with similar preferences.

_s

First-party HTTP cookie

1 day

The cookies are used to collect data on your behaviour and interaction in order to optimise The Good Apparel and make advertisement more relevant.

_shopify_s

_shopify_fs

First-party HTTP cookie

2 years

The cookie is used to collect data on your behaviour and interaction in order to optimise The Good Apparel and make advertisement more relevant.

_shopify_sa_p

First-party HTTP cookie

1 day

The cookies are used to collect data on your behaviour and interaction in order to optimise The Good Apparel and make advertisement more relevant. They also allow detecting referrals from other websites.

_shopify_sa_t

_shopify_y

First-party HTTP cookie

2 years

The cookies are used to collect data on your behaviour and interaction in order to optimise The Good Apparel and make advertisement more relevant.

_y

 

5. FOR WHAT PURPOSES TO WE USE COOKIES?

We use cookies for the following purposes:

  • To identify you as a unique user when you are browsing The Good Apparel;
  • To verify your details while you are navigating through The Good Apparel;
  • To customise and personalise The Good Apparel for you;
  • To enable you to use features and functionalities of The Good Apparel;
  • To promote The Good Apparel;
  • To serve you content that is of interest to you;
  • To ensure the security of The Good Apparel;
  • To generate information and reports about your use of The Good Apparel; and
  • To serve you advertisement that may be of interest to you.

Please refer to the table above for the detailed description of the purposes of each cookie used by us.

 

6. COOKIE CONSENT

When you visit The Good Apparel for the first time, we may ask you to provide us with your consent to our use of cookies. If you do not provide your consent to our use of all cookies, we will serve you technical and functionality cookies only that are strictly necessary to ensure the proper functioning of The Good Apparel. The use of such cookies does not require your consent. Please note that we may not be able to provide you with the best possible user experience if not all cookies are enabled.

 

7. GOOGLE ANALYTICS

In addition to other business analytics providers (e.g., Shopify, Lucky Orange, and Google Search Console), we use Google Analytics, the service provided by Google, Inc. (“Google”) to analyse your use of The Good Apparel. Google Analytics generates statistical and other information by means of cookies and we use its services to create reports about your use of The Good Apparel. Google Analytics cookies are anonymous first-party cookies. Such cookies include cookies entitled “__gat”, “__gid”, and “__ga”. Please note that the use of Google Analytics cookies is anonymous and does not allow us to identify you in any manner. The information generated by cookies about your use of The Good Apparel (including your IP address) will be transmitted to and stored by Google on servers in the United States. Please note that your IP address will be anonymised and Google will not combine your IP address with other information Google holds about you. Thus, Google will not be able to identify you. In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google Analytics’ privacy practices, please visit https://support.google.com/analytics/answer/6004245n . If you would like to opt out from Google Analytics, you can do so by installing a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.

 

8. HOW TO WE DISABLE COOKIES?

If you would like to refuse our use of cookies on The Good Apparel, you can decline our use of non-strictly necessary technical cookies through the cookie banner that you see on The Good Apparel when you visit it for the first time. You can also disable cookies at any time by declining cookies in your browser or device (please check your browser’s or device’s “help” functionality). Please note that some parts of The Good Apparel may not function properly without all our cookies. For more information on how to disable cookies on a particular browser, please visit:

  • Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
  • Chrome: https://support.google.com/chrome/answer/95647
  • Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
  • Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
  • Microsoft Edge: https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy

 

9. CONTACT

If you have any questions about this Cookie Policy, please contact us by email at [email protected]

 

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